When we talk about the businesses, companies or about organizations working around us and have a better reputation than others, we firstly see their representation, but most people ignore it because they aren’t looking from a technical point of view. As you know the representation of any business, company or an organization is based on their first look that how they are representing their self in front of others. There are multiple things behind it, but the most important thing is about the color features. Yes, according to the latest marketing research, colors are more important to represent anything by highlighting it.
In the field graphic design, we know that, businesses promote their self through different channels, sometimes through online promotion by running their ad campaigns and sometimes through electronic or print media, but no matters what channel they are using for promotion. The only thing matter is their unique representation which helps them to highlight their identity every time. When any business, company or organization takes their first step, they require a logo for their identity and when they require a custom logo design for their self mostly designers are failing to deliver the actual identity, but in most cases owners may consider that design without doing their complete research on it whether that provided logo is reflecting their niche or not. Today we will talk about the important things which must be considered by the owners while choosing a logo.
Importance and Impressions:
The logo is the base of any business, company or organization, thus the strong impact would be required while choosing the best design. The sharpness and simplicity would be more important rather than considering a puzzled one. The eye catchy emblem would leave an impression on your audience, the color scheme and the shape will be helpful in this case for imprinting the visual identity process in the mind’s eye. You must choose the logo with this aim that whenever the emblem seen again, the audience will not take too long to recall your brand’s image. The simpler, the sharper design will perform this action for recalling it faster.
The design colors and sizing:
This is the most important part when you are choosing an attractive a company logo design. When you ask or place an order to any designer or company for a logo they first they ask you for your required and after that they provide you multiple concepts on this, but when you get the concepts for finalizing at this stage you face some kind of difficulties for choosing the right and the best one for the remarkable designs. The suggestion which may help you in the future is to go with the design which is in a single color and must be flatter rather than a groovy one; I am not asking you for the one color design because mostly emblem has multiple colors. But what I am trying to ask you to avoid the gradient ones, because when you go with the design having gradient color, you will be limited to the darker and a lighter color, thus you either have to use the light color or dark color and you will be out from using the actual color schemes of the brand, so from the single color you will maintain the brand’s color.
In the logo design, even go with the option of gray scaling because not every time you can use the four-colors (CMYK) sometimes you have to use the logo in black and white or in gray scheme so when your design will turn into the gray scale/black and white it won’t make any trouble for you example of this is the stamp or a one color sticker. For the sizing, the recommendation is to always ask the designer to provide you the vector graphic and test the design by converting it in the high resolution for printing banners, posters, etc and on other hand try to resize it in smaller one for creating a favicon or icons, for this I have a best example for your consideration, Try, to look over the social icons you will see even resizing them in the smaller resolution each of the social icon is able to attain the human attention and readable with ease. So I recommend you to choose a design which can be converted into gray scale easily and can be readable easily if in the low resolution.
Maintain the feeling of Professionalism:
You are not limited to only select a design which is a graphical, but you can use the logotype, no matters which component you’re using. The important recommendation is to have a crisp lines, unusual shapes, strong colors and flat design because these kind of designs are 80% more attractive than an ordinary one. If you look for the big brands in the world you’ll get the point they are the flat design and those who are not using the flatter one they will come to defiantly upgrade their self to the flat design in future. In 2013, Google inspired and upgraded to the flat logo after 14 years of launch that’s the biggest example of this.
The flatters and other features of a logo always professionally maintain the attention and attract the audience. You can look into our portfolio there are several examples of successful businesses or if you are planning to upgrade or require a new custom logo design for your business you can place your order by clicking the mentioned below.